Today, we are proud to announce the relaunch of CogniTea!Ā Starting a company is challenging, and the fact we have thrived for 8 years through bad harvests, supply chain crunches, running out of inventory, and a pandemic is due entirely to our fantastic base of customers like you.
After almost a decade, we are taking the next step by launching three new products and by refreshing our brand. It has been a long time coming. WeĀ worked forĀ years to launch new products we were proud of and are excited to finally unveil them.
We will be posting individual blogs for each of our new products that will provide an in-depth review of what makes them special. For now, we wanted to just provide a brief overview introducing you to our new blends.
 |
PRODUCTIVE ENERGYFor Mental Clarity and Focus |
Productive Energy is our original blend renamed and refreshed for 2022! A tea for mental clarity and focus, without the jitters, headache, or crash. It is made with 100mg L-Theanine, an amino acid from tea, andĀ 90mg of caffeineĀ which work synergistically to inhibit the negative side effects of caffeine alone.
A supremely versatile energy tea, Productive Energy helps power people through their daily pursuits with a calm, focused, and sustained energy. No nervous sweats, no sour stomach, and no heart palpitations. Instead, Productive Energy is a functional tea that promotes concentration and alertness, combats brain fog, and helps get you in the state of flow.
Whether you are looking to switch from coffee or need a little more out of your standard cup of tea, Productive Energy is here to help. Perfect to help get you going in the morning, as an afternoon pick-me-up, before working out, or when you need to focus on school or work.
Productive Energy is madeĀ with 100mg L-Theanine (Alphawave), 90mg Caffeine, Organic Peppermint, Organic Assam Black tea, Organic Guayusa, Organic Yerba Mate, Organic Ginkgo, and Organic Stevia Leaf.Ā Learn more and order here.Ā
DEEP SLEEPFor Help Falling and Staying Asleep |
Ā 
|
It took us years to develop this blend. We went through 17 prototypes before settling on the ingredients, ratios, and flavor profile. We wanted our sleep tea to stand out inĀ a crowded marketplace. We wanted to make a blend thatĀ actually worked.
Our gripe with all other sleep teas is that they have trace amounts of sleep-inducing herbs, not efficacious amounts that will have any real effect. They also don't have clinically-studied ingredients like melatonin and L-Theanine. That is why we spent so much time perfecting our blend, Deep Sleep.
Deep SleepĀ was crafted to be the most powerful and effective sleep tea on the market.Ā It is made with a combination of clinically-studied ingredients including a small, but effective, 2mg dose of Melatonin, 50mg L-Theanine, 165mg of high-potency Chamomile, Passionflower, and Lemon Balm extracts, and 6x organic herbs including Valerian Root.
Deep Sleep is specificallyĀ designed to help you fall asleep quicker and stay asleep longer without the morning grogginessĀ and withoutĀ being habit forming. Our ingredients work synergistically to help induce drowsiness within 15-30 minutes of drinking, and help keep you in a state of deep sleep for the duration of the night.Ā Ā
A delicious chamomile, lavender, vanilla bean flavor provides a naturally sweet, zero calorie, dessert-like treat as you drift asleep.
Deep Sleep is made with 2mg Melatonin, 50mg L-Theanine (Alphawave), 100mg Chamomile (10:1 extract), 45mg Lemon Balm (10:1 extract), 20mg Passionflower (4:1 extract), Organic Chamomile, Organic Lavender, Organic Licorice Root, Organic Lemon Balm, Organic Valerian Root, and Organic Passionflower. Learn more and order here.
 |
HERBAL IMMUNITYFor Robust Immune System Function |
Our third new release packs a ton of powerful immune-fortifying herbs and extracts into a single tea bag. Sticking with our mantra of "function-forward," we decided to focus on a few core ingredients that help promote a strong immune system, respiratory health, and throat comfort.
Herbal Immunity's fruit-forward, slightly sweet, slightly tart, flavor comes primarily from Organic Elderberries, Organic Hibiscus, andĀ 100mg EldermuneĀ® Elderberry 65:1 extract. This elderberry extract is the most powerful elderberry extract available, and by including 100mg in each serving, it is the equivalent of 6.5Ā grams of whole elderberries. We also chose EldermuneĀ® because it is a solvent-free extract with full farm-to-cup traceability. Not to mention, itĀ tastes delicious.
Herbal Immunity also has two types of echinacea herb (Purpurea and Angustifolia), both shown to stimulate the immune system, along with 50mg of a powerful Echinacea 4:1 extract, the equivalentĀ of 200mg of echinacea herb.
Herbal Immunity also has two types of echinacea herb (Purpurea and Angustifolia), both shown to stimulate the immune system, along with 50mg of a powerful Echinacea 4:1 extract, the equivalentĀ of 200mg of echinacea herb.
Ā
The full list of ingredients include: 100mg EldermuneĀ® Elderberry 65:1 extract, 50mg 4:1 Echinacea extract, Organic Hibiscus leaf, Organic Lemon Myrtle leaf, Organic Ginger root, Organic Elderberries, Organic Licorice root, Organic Echinacea Angustifolia, Organic Echinacea Purpurea, and Organic Astragalus root. Learn more and order here.
Today, we also retire our I CAN. I WILL. tagline and debut Steep with Purposeā¢.Ā
Ā
We hope this new slogan captures our brand goal of powering you towards your goals and helping you live an intentional, productive, and purposeful life. We continue to stand by our commitment to only sell the highest quality blends made with the right amounts of functional and studied ingredients. We hope you enjoy these blends as much as we do.
Ā
Thank you for being the best part of our companyās story. And as always, please reach out directly with questions, comments, or to share what you are working towards.Ā
Ā
Steep with Purpose,
Ā
Alex and the CogniTeam
